The Domain Name
Our basic service includes (for those who do not already have one) consultation concerning, and registration of a domain name for your business or organization. Because almost all of the obvious domain names (especially those with .com, .net, and .org extensions) were registered long ago, this process can sometimes be a frustrating one, as your first choices are almost sure to have already been registered. However, creative and representative names that have not been registered can still be devised. With the addition of new extensions such as .biz, .info, .us and others, many alternate possibilities have been added to the mix. If you wish, we will advise you during this process, and then register the name you decide on for a period of two years.

The Home Or Index Page
In general, the home or index page should be kept fairly brief and to the point. One rule of thumb is that, at the most common browser resolution settings (800 X 600 pixels), the index page should take up no more than three or four times the original screen volume. That is, the scroll bar on the right should not take up less than one third or one fourth the height of the available sliding space. Navigation tools should be clearly visible, should be described somewhere on the page, and should provide visitors with access to every page on the site if possible. For larger and very deep sites, such universal navigation capabilities on the home page may not be practical or possible, but entryways to all categorical sub-pages should at least be provided.

Promotional slugs and graphics on the home page should be uncrowded and limited to only a few, which can change periodically in accordance with changes in your company or organization, new product offerings, special sales, etc. You have probably seen many of the so-called "portal" sites that have literally tons of tiny, confusing links and subjects crammed into small spaces and looking like a virtual confetti factory. These are, for the most part, cloned sites designed to entice novices into setting up their "own website," basically for the benefit of the company offering them. Such site designs are not only unattractive and ineffective, they are of virtually no value to the customer who buys space on the Web to put them up.

Complexity is not forbidden on a home page, and may work in the case of very technical sites for big companies who have no need of impressing visitors with their design or esthetics, but even giants like Microsoft or IBM understand the value of using white space on a page and of attempting to make navigation and information as clear as possible to visitors.

 

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