Here are Five useful steps to improve your results.

1. Identify Your Website (product). This step may seem obvious, but the thinking that follows "we make bottles" is not the same as the thinking that follows "we made containers for shipping liquids, which must be protected against spillage, breakage, and contamination." Several different definitions may be tried and their implications explored.
2. Identify Your Customers. Look at what service you are now offering your end users and what you could offer them in the future. This will help set the direction for continuous improvement.
3. Identify Your Key Suppliers (Affiliate Programs to belong to). A number of tools may be brought in to help accomplish the goals you have for your Website. One of these is the PDCA, or Deming cycle which stands for Plan, Do, Check, Act (to improve or correct errors through negative feedback loops). Join affiliate programs like http://www.cj.com and add an excellent traffic generator to your site. Everybody seems to like free things. Offering ultimate flexibility, Commission Junction above, allows you to pick the ads you want to host. Search out additional tools to place on your site and offers to your end users. Linkplace.com offers a whole chest full of useful additions to add content for websites. Add a large number of relevant hot links, regularly update and refresh your website, and keep learning by soliciting feedback to continually improve your site.
4. Identify One or Two Goals. Learn ways to drive traffic and results in your efforts toward continuous improvement. Seek opportunities to find out about how others do it through a program of benchmarking successful Websites that operate under similar conditions.
5. Implement changes and evaluate progress to establish measures. Remember change does not create results overnight. Give your end users a little time to go through a learning curve. Following static approaches on the Internet does not always deliver the results a Webmaster desires when looking to earn extra revenue. If you are not seeing the results you were hoping for, consider throwing out your old business model. It pays to be adaptable.
Using Systems Thinking in offering new services and looking for performance based affiliate programs to join, Webmasters not only can increase traffic to their sites but can reap the feedback returns of additional revenue. Try thinking in different ways and try the unexpected. A learning organization allows us to continually discover how we can create reality or how we can change it by seeing ourselves as connected to the world. No Website can be designed to run once and for all. It should be revised and redesigned on the basis of what is currently proven. The site should be adjusted to take into account whatever changes are occurring in its environments, whether natural, political, or economic. Parts of the larger online model may work very well and others not work at all when tested. A coherent rational approach will usually ensure Good Luck!