Strategy & Implementation Introduction

The Company is able to obtain sufficient information from internet based news, weather and satellite to determine which areas are suited for establishing new operations.

Once there is a named storm event approaching the Southeastern US borders, management is evaluating the available weather information sources such as:

• The National Hurricane Center (NHC) (Click Here)
• The National Weather Service (NWS) (Click Here)
• The National Oceanographic & Aerospace Association (NOAA) (Click Here)
• The Department of Homeland Security (FEMA) (Click Here)
• Internet storm-related blogs hosted by researchers and those in the scientific community (Click Here for an example)

When a landfall determination can be made, an Advance Deployment Team (ADT) is organized and accommodations are locked-up near densely populated coastal areas. This is necessary because living accommodations will be taken by insurance adjusters, FEMA inspectors, USACE mission directors, etc. within days of landfall of a major storm.

Within the first 72 hours after landfall, safety permitting, FEMA and the USACE (supported by the United States National Guard if necessary) begin to go into devastated areas and tally the damage. As it pertains to FRG, the information that is most meaningful is the tally of estimated homes that need emergency temporary roofing ("Blueroof").

The size of the tally for the Blueroof Mission and the 'Zones' (ie: 5-mile radius zones) that the USACE subsequently defines, are the two most critical bits of information that the Company uses to measure the impact of a major storm event and the scale at which FRG needs to be able to respond.

At this point, an evaluation is made based on the information coming from the ADT, sources within the USACE and breaking news. A decision is then made whether the size of the event warrants participation by FRG, execution of the deployment plan and startup of marketing for the affected areas.